Exploring the Role & Responsibilities of a Digital Product Designer

The product design industry has evolved so much that every other industry is implementing product design strategies in its growth protocol.

The digital product design industry has bloomed wide in recent years due to its intricate solution-developing nuances and has lifted its global market to USD 192.97 billion by 2023 and is expected to massively raise its value at a Compound Annual Growth Rate of 7%.

Now, what work does one do as a digital product designer? You need to understand it if you are planning to make your career in it.

This blog will reveal the roles and responsibilities of a digital product designer.

Start reading now!

The best product design course – BDes in Product Design:

Getting to know the relevant course is important to understand the roles and responsibilities in a particular field. So, first, get to know about the BDes in Product Design course at top design colleges in Delhi NCR and others.

Course Description:

BDes in Digital Product Design course is a 4 years course at leading design colleges in Delhi and others that trains students in all aspects of digital design such as UI/UX design, user experience interface, user experience research, and much more.

This course imparts advanced in-depth field knowledge and prepares students with remarkable solution-developing skills.

Eligibility Criteria:

The basic eligibility criteria required to pursue BDes in Digital Product Design, the best UI UX design course in Delhi are as follows.

  • Candidates should be a minimum of 17 years of age.
  • Candidates should have completed 10+2 with a minimum of 50% aggregate score at any recognized educational institution.

Admission Procedure:

Admission to BDes in Digital Product Design at the best design colleges in Delhi and others is provided by conducting entrance exams and personal interviews.

With a glimpse at the top courses for digital product design, let us move on to know the roles and responsibilities of a digital product designer.

What are the roles and responsibilities of a digital product designer?

Digital product design is a multidisciplinary facet that involves the creation and enhancement of digital products, services, and experiences. It encompasses a range of activities aimed at designing and optimizing the user interface (UI) and user experience (UX) of digital products. The goal is to create products that are not only visually appealing but also functional, intuitive, and user-centered.

As the field is very complex with a range of roles, here are the prominent processes carried out by a digital product designer.

User Research and Understanding User Needs:

Understanding the user needs is the basis for the successful development of product design. So digital product designers indulge in user research.

They research to understand the needs, behaviors, and motivations of users. They create personas and map user journeys to visualize the typical users and the paths they might take when using the product.

Concept Development:

On understanding the user requirements, a digital product designer generates a range of ideas and solutions to address user needs and business objectives.

Content Development involves the process of wireframing and prototyping as well.

Wireframing is creating basic layouts and structural guidelines for product pages and features, often using low-fidelity sketches while prototyping deals with high-fidelity prototypes that simulate the final product, enabling stakeholders to preview and test the functionality.

Execution of Design:

Following the concept development, the next step in digital product design is design execution by the product designers.

As a digital product designer, one will be suppose to implement a range of designs such as UI design, interactive designs, etc.

Testing and Iteration:

In the development of the planned product, a digital product designer is responsible for relevant testing to check the quality, functionality, etc of the product.

A product designer majorly concentrates on user testing and A/B testing where different versions of a design to determine which performs better to user engagement or business metrics.

Following testing, a digital product designer continuously refines the product based on testing outcomes and changing user requirements.

Advocacy of User-centred design:

Along with all these functions, a digital product designer is responsible for developing user-centered design. They advocate for the importance of user-centered design within the organization, ensuring that user needs are a priority in product development discussions.

These are the fundamental roles and responsibilities of digital product designers.

With your idea on it, let us get a glimpse of the career choices you get on pursuing a digital product design course.

Job Prospects available after BDes in Product Design:

As product designing has turned into one of the progressive industries in recent years, a wide range of job options after BDes in Product, and some of them are as follows:


Job options after  BDes in Product Design Average Salary
Product Designer INR 4-5 LPA
Product Manager INR 10-12 LPA
Project Design Analysis Consultant INR 6-7 LPA
Design Consultant INR 3-4 LPA
Advertising Director INR 6-7 LPA


Many top companies hire product designers for better pay scale and some of them are:

  • Godrej Designers
  • TATA
  • Tanishq
  • eBay
  • Whirlpool
  • Decathlon

Product design graduates are facing a great demand on a global level, thus making a great foreign career roadway.

Many countries such as Italy, Japan, China, the USA, and many more welcome product design graduates to work under their umbrella with remarkable pay scales.


On the whole, digital product design involves a wide range of processes that fall under the roles and responsibilities of digital product designers. Ensure you know your roles and agenda before entering into the product design industry.


1) Is product design a growing industry?

Yes, product design is a growing industry holding a current value of around 190 billion in 2023 and with an expected Compound annual growth rate of 7%. This signifies the significant growth of this industry and increasing career opportunities.

2) What is the future of Product Design in India?

Digital Product Design has a great future in India as the design industry is rapidly growing at an annual rate of 25% across various disciplines.

3) Is BDes a good career option?

Yes, BDes is a good career option if the candidate possesses remarkable creativity, innovative skills, sketching skills, visualization skills, designing skills, etc.

4) Which is best after BDes in Product Design, MDes or MBA?

If the candidate decides to enter into the core field of the product design industry MDes will be the right choice while if the candidate wants managerial roles in the product design industry then an MBA would be the best option.

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